Time-stamp: "2010/09/06 14:03:51(JST) by yoshinov"
English Versionyukata2009J.wmv yukata2009E.wmv
2009年度,私たちは城崎温泉で「ゆかたクレジット」プロジェクトに着手しました.2009年度の成果をビデオにまとめましたのでご覧下さい.約17分と少々長いのですが・・・後半には豊岡市の中貝市長のインタビューもあります.なんとかそこまではご覧ください♪その後は僕が出てるだけですので暇なときに見てくださいまし.ちょっといいこと言ってるかもしれません(言ってないかもしれません).
2008年度の調査事業ではGPSを利用した行動調査を担当しました.
もてなしを科学する
ITPro 温泉客の楽しみ方が分かる城崎温泉「ゆかたクレジット」(2009/11/12)
地元でサービス工学のシンポジウム
Service industry is now a key industry of Japan. It covers more than 70% of Japan's GDP. Yet, its productivity increase is lower than manufacturing industry. Therefore its improvement is urgently required.
To find a resolution, AIST has established Center for Service Research. This Center is carrying out studies to create new service through scientific and engineering approach. To promote tourism, it is essential to obtain objective data for service productivity.
However it is not an easy task. Center for Service Research is
conducting R & D, "Collecting and accumulating objective data by
introducing IT services", through an engineering approach.
For
promotion of tourism, we show you one example of our research and
study. This is our collaborative work with Kinosaki Hot Spring in
Hyogo Prefecture. Yukata Credit at Kinosaki Hot Spring Activating the
region by Service engineering:
Kinosaki Hot Spring is located in San-in area in the western part
of Honshu Island. Boasting a long history of 1400 years, it is still
maintaining an atmosphere of a traditional spa resort. Attracting one
million tourists every year, Kinosaki offers lots of funs to stroll
through the street and to hop around several spas wearing traditional
Japanese Yukata.
In Kinosaki, each hotel has its unique pattern on Yukata. Because
their hotel is easily identified by its Yukata pattern, tourists can
go out and enjoy shopping and dining at specified shops and
restaurants with no cash. And payments will be settled at the hotel
when they check-out. Yet this service was limited to specified shops
and restaurants only.
To avail this service to more and more shops and restaurants, Center
for Service Research has developed "Yukata Credit" jointly with
Kinosaki Hot Spring. This has been realized based on the service
information developed by Center for Service Research.
Kinosaki Hot spring has 7 public spas. Hotel guests used to
receive tickets for each spa at hotel reception and go out with
cash.
By newly developed Yukata Credit service, tourists can
enjoy convenient cash-free shopping and dining by way of a transport
IC card or Mobile phone in stead of cash.
Yukata Credit system can provide various types of services according to the needs of the area. Here we show you the example of services by bar-code ticket for spa and IC card for shopping.
At the hotel reception, bar-code spa ticket is issued. This ticket
contains the guest information such as gender, age etc.
Formerly,
tourists were obliged to have each ticket for each spa. Now they can
enjoy any spas any time with this single ticket.
Hotel is also prepared to provide IC card.
So, if the hotel guests do not have their own IC card, they can use this IC card by depositing some amount. A sticker containing guest information is attached to the IC card. Now Yukata Credit is ready.
When entering spa, bar-code is recognized by bar-code
reader.
By this system, it becomes easy to know the number of
visitors of each spa, frequency of the visit, outline of the visitors
etc.Therefore these data may lead to the possible introduction of the
further enhanced service.
Also it is easy to grasp the congestion situation of the each spa. So, hotel guests can obtain appropriate information and guidance before they go out.
Yukata Credit also has the facility of audio guide named Kinosaki-Guide. Tourists can enjoy strolling around the streets with this audio-guide. This facility has Japanese version as well as English and Korean version. When this audio-guide facility is enhanced, tourists can enjoy many kinds of contents such as popular animation character.
Find a fancy shop while touring spa? You can make shopping by
Yukata Credit IC card. No cash is required. This also saves the
payment trouble. While shopping, you can also settle the balance or
withdraw necessary amount from IC card. Tourists also may settle the
IC card when they check out the hotel. According to the needs of the
area or circumstances, Yukata Credit is ready to provide flexible
services such as incentives, discounts etc.
The service of Yukata
Credit is also applicable to your own IC card or mobile phone with
payment facility.
Tourists:
This service is very convenient as I can go out
without cash. I also feel happy to receive many benefits such as
discounts and so on.
Shopkeeper:
I hope people will enjoy staying in Kinosaki. Yukata
Credit is the most convenient way to enjoy spas and shopping. Younger
generations have no hesitation to use IC card. In case the tourists
need petty cash for soft drinks or whatever, we can provide cash out
from the IC card. These actions will enhance communications with
customers and make friendly relations.
Hotel owner:
I believe this is a very convenient system for
tourists. In Kinosaki, we have been making our comprehensive effort
all together among hotels, shops, and spas. This is the reason why we
could achieve this system. Formerly, we have been doing business
activities based on our past experiences and intuition. By introducing
this system, it is made possible to acquire objective data. This will
help us to make Kinosaki more attractive.
The introduction of IT system at Kinosaki Hot Spring provides lots of advantages for tourists and introducer. By this system, detailed data is collected. This data will be analyzed and applied for attracting more tourists, promoting communications with customers, speeding up payment procedures and cost reduction. Also this system makes it possible to measure the effect of the campaign event or other programs and will lead to the activation of the area corresponding to PDCA cycle.
We are collecting and analyzing customer behavior data to create and promote communications with the customer. In order to cope with the current needs of the time, AIST is proceeding with the service engineering in historical town of Kinosaki .
平成21年度中小企業等製品性能評価事業(折り紙付き事業)
yoshinov.yamamoto@aist.go.jp